It was business as usual for most restaurants this Super Bowl
SmartPulse — our weekly reader poll in Restaurant SmartBrief — tracks feedback from restaurant owners and managers about current trends and issues. Last week’s poll question: Is your restaurant...
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4 last-minute Mother’s Day promotions for restaurants
Erin Martin is the editor for MustHaveMenus, the leading online menu provider for the foodservice industry. Learn more about easy and effective restaurant marketing strategies at the MustHaveMenus...
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Smart contests Part 2: How to spread the word about your Facebook contest
This post is by Jim Belosic, co-founder and president of Pancake Laboratories, the creators of ShortStack, an application built on the Facebook platform, which offers affordable, white-label tab design...
View ArticlePoll: Most restaurants offer seasonal promotions throughout the year
SmartPulse — our weekly reader poll in Restaurant SmartBrief — tracks feedback from restaurant owners and managers about trends and issues. Last week’s poll question: Is your restaurant offering any...
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How to blog like a dieter (and vice-versa)
Earlier this year I went on a diet and lost about 25 pounds in 10 weeks. Maybe that doesn’t sound that impressive in the age of “Biggest Loser” — but I was proud, because it was something I’d never had...
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Last-minute ideas for Halloween promotions
The National Restaurant Association predicts that 20% of Americans will order takeout or delivery from a restaurant this Halloween, and 16% will go out to celebrate at a bar or restaurant. NRA recently...
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How chains and independents are celebrating Chinese New Year
The Year of the Dragon begins today, and chains and independents nationwide are offering promotions and limited-time menus throughout the 15-day Chinese New Year celebration. P.F. Chang’s China Bistro...
View ArticleWhy are social media marketers still relying on “soft” metrics?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Do you believe...
View ArticleHow to lose top talent: Promote ‘em
Being friends with us writer types can be amusing most times. We almost always have at least one story to tell that’s worth a drink, if not a dinner. Here’s the problem: One of these days, the story...
View ArticleCareer tip: Authentic self-promotion
Having a mentor or a sponsor is important to career success, but we can’t rely on others alone to let the world know how much we have to offer. We have to give those who can help us something to work...
View ArticleWhere do you spend your time?
Diane is six months into her assignment as a midlevel manager in a large technology company. She was promoted to this position because of her previous “wild success” as a first-line manager, where she...
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Are your social promotions legally compliant?
Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business...
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